Delivery options are now DPD, Evri, or Royal Mail. Make your selection at checkout.

Pump! Underwear now in stock! Check out our latest drop.

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Get 10% off your first order over £50!


  • Free delivery now just £30

    Free delivery now just £30

    For summer, we've reduced our free delivery threshold to £30 for UK orders. While our main office remains closed, all of our in-stock items are sent out from our backup warehouse...

    Caspar Aremi |

  • Summer Holiday 2021

    Summer Holiday 2021

    Between 2 June and 21 June, our main office in London is closed due to holidays. Over this period, the stock we hold there will be unable to be purchased...

    Caspar Aremi |

  • So So Gay is now Gayist

    So So Gay is now Gayist

    Since launching our online store last summer and reviving the So So Gay brand, we've had some time to consider the evolution we stated several years ago, when the SSG...

    Caspar Aremi |

  • Closed for holidays!

    Closed for holidays!

    We're taking a quick break, returning to work on Tuesday 25 August 2020. A lot of orders are for our custom printed products and these will be dispatched as normal by...

    Caspar Aremi |

  • Now offering free delivery on all UK orders

    Now offering free delivery on all UK orders

    We previously offered free deliveryonly on orders over £50, with some terms and conditions applied. It could be a little confusing - if you ordered anything from our custom print...

    Caspar Aremi |

  • How long do you take to dispatch orders?

    How long do you take to dispatch orders?

    We're still a relatively new online shop, selling products people like to get their hands on quickly. How fast do we get things shipped out? Simple - very! For the...

    Caspar Aremi |